Founded in a Napa, California farmhouse in 2005 and now based in Silicon Valley, 100% PURE® is an organic beauty firm focused on providing healthy skin care plus bath and body products. Completely free of all harmful toxins, 100% PURE® is a healthy and pure line of nourishing personal care items made only with the highest quality ingredients.
100% natural and 100% cruelty-free, all products are completely 100% free of artificial colours, artificial fragrances, synthetic chemical preservatives, parabens, sulfates or harsh detergents, phthalates, and all other toxins.
Beauty, as pure as it is powerful. Truly, health food for your skin.
. 100% NATURAL . 100% CRUELTY-FREE . 100% FREE OF ARTIFICIAL COLOURS & ARTIFICIAL FRAGRANCES . 100% FREE OF SYNTHETIC CHEMICAL PRESERVATIVES . 100% FREE OF PHTHALATES, SULFATES OR HARSH DETERGENTS . 100% FREE OF ALL OTHER TOXINS .