LA-based jewellery designer Ariel Gordon Maffei's vision is to create simple jewellery that appeals to a variety of women, with the goal of creating jewellery that can transition well and be wardrobe staples, like a favourite pair of jeans or a trusted handbag. In these economic times a woman requires more versatility from her jewellery - a necklace has to work both when she goes out on a date Friday night and when she's at the Farmers Market on Sunday morning. Ariel creates pieces that are modern, versatile and chic, with a hint of sexy femininity and bold individuality.
Her pieces have been worn by beauties like Jessica Alba, Charlize Theron, Kate Winslet, Heidi Klum, Jennifer Hudson, Selena Gomez, Eva Longoria, Drew Barrymore, Jessica Biel, Renee Zellweger, Emily Blunt, Sophia Bush, Lauren Conrad, Claire Danes, Olivia Wilde, Jaimie King, Tina Fey, Queen Latifah, and Debra Messing to name a few. Her work has been featured in the pages of Lucky, InStyle, Marie Claire, Elle, People Style Watch, Real Simple, The Wall St. Journal, Nylon, Self, Interview, Star, Us Weekly, and In Touch.
Handcrafted in Los Angeles using sterling silver and gold with semi-precious stones and diamonds, Ariel sources her jewellery materials from reputable vendors and is committed to using conflict free stones.  Customisation and engraving are available for some jewellery pieces.