About Us

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The Naturally Better Company's brick-and-mortar boutique and website is home to the world's leading, cult and emerging beauty and lifestyle brands with a focus on healthier & safer ingredients, sustainable practices and outstanding product performance. Our complementary Beauty Spa within the boutique offers exclusive certified organic facial treatments to pamper and nourish your skin naturally.
Our company's HEALTHIER + NON-TOXIC + SUSTAINABLE mission supports ...
Safe and Healthy Products with NO Toxic Chemicals
Premium Natural and Organic Ingredients
Outstanding Product Performance
Clean Products that Look & Feel Great
Ethical & Sustainable Brand Practices
Cruelty Free and Vegan Products
By working with companies that are dedicated to making ethical, sustainable and toxin-free products, we encourage and support responsible and ethical manufacturing practices around the world. We also regularly work with like-minded companies and charities in promoting environmental, health and social issues including World Wide Fund for Nature (WWF), United Nations Women, Breast Cancer Foundation, Animal Concerns Research and Education Society (ACRES), National Environment Agency, to name a few.
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Our Story

It began with a simple idea and shared commitment by sisters, Joyce and Sharon Tay, to lead an inspired lifestyle with products that are kind to the environment and their health. In search of safer and sustainable products for their personal use after experiencing health problems, they soon realised the products available in stores were either very expensive, delivered no visible results or were not very appealing. Alarmed to learn that many products still contained loads of harmful ingredients (even products that were labelled ‘natural’ and ‘organic’), they decided to share their deep passion for truly clean, green and effective products by establishing Singapore's first eco-luxury boutique in 2008 with a commitment to integrity, transparency and sustainable wellness. Through the sisters' research and dedication to healthful living, they hand-pick results-driven brands from around the world based on a strict criteria and “...if it’s not safe enough for our own use and compromises performance, we will not recommend it!”.
A conscious effort was made to only source products from ethical companies that manufacture safe, sustainable and cruelty-free products without the use of harmful toxic chemicals. These brands also support the sisters' belief that clean & green products can be luxurious, beautiful and highly effective too!
"With each small step taken, we can have peace of mind for our health and the future of our planet, and we hope you love these products as much as we do!" - Joyce & Sharon | Founders
The original hand-cut paper silhouette portrait of sisters Joyce and Sharon, at age nine & six.
The original hand-cut paper silhouette portrait of the Tay sisters at age nine & six.